Rooted In Community
Rooted In Community is centered around connection — the connection made between people at parks & the yellow root device tying the campaign together. As art director, I worked collaboratively with a cross-functional team to create 20+ ready-to-go deliverables and give a pitch that won over the client.
Advertising Campaign
Branding
Art Direction
Rooted In Community
Rooted In Community is centered around connection — the connection made between people at parks & the yellow root device tying the campaign together. As art director, I worked collaboratively with a cross-functional team to create 20+ ready-to-go deliverables and give a pitch that won over the client.
Advertising Campaign
Branding
Art Direction
The Problem
Portland Parks & Recreation needed a way to increase their number of annual volunteer hours and increase the reach of their partnership stories.
The Problem
Portland Parks & Recreation needed a way to increase their number of annual volunteer hours and increase the reach of their partnership stories.
The Solution
My team developed a two-part advertising campaign highlighting the real-world relationships and impacts made through volunteering.
The Solution
My team developed a two-part advertising campaign highlighting the real-world relationships and impacts made through volunteering.
The Result
Our campaign pitch & campaign book excited PP&R’s team, leading them to select our campaign as their favorite.
The Result
Our campaign pitch & campaign book excited PP&R’s team, leading them to select our campaign as their favorite.
